Logos give a quick flash to the audience of what they are representing using pictures and words in a way that will make them hard to forget. Logos have to be simple yet complex enough to communicate things about the expertise that they are representing. They are very effective if they are simple enough that after seeing them just one time you can immediately tell what it is representing like the Pepsi logo, Nike, or Apple. All of these logos are so well known that once you see them you immediately think about their product. Logos are used almost everywhere on business cards, products, and advertisements. They communicate really well with people and if they are very good it’s hard to forget them. They are meant to be looked at quickly and not looked at for a long time. And making them is not hard in any software. Today, logos are used almost everywhere on every product telling us who made them and what the product is and they are also used in advertisements communicating messages to us. Logos are really important to anyone who owns a business because that picture with some words really tell us what that business is about and why we should go to them. So logs are really important every where, telling us messages.